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Your Domain Name is Your Brand Name

Topical Relevant Domain Name - Your domain name should reflect your business name or the topic your site covers. You will greatly improve your search engine optimization effectiveness when you include keywords in your domain name.

Choose Unique Domain Name - Your domain name should be a unique and concise name that is easy to say, remember. This is an important marketing consideration for all marketing media, whether in print, radio or television.

Domain Names Format - You can use only letters, numbers, and hyphens in your domain name. Spaces or other symbols are not allowed. Hyphenated domain names can be beneficial especially if your domain name contains more than two words. It separates the words and so it is easier for your visitor to read your domain name, at a glance.

Domain Name Variations - If your first choice isn't available, try rearranging the word order, adding hyphens, using abbreviations or include your location to come up with a unique alternative.

Register Your Own Domain Name - When registering your domain name, try not to register your domain name with your web host. Should you decide to part ways with your web host, you may find that your domain name can be held hostage for ransom.