Once your website is optimized, uploaded to the internet, crawled and indexed by search engines it is necessary to track it's performance by monitoring your web traffic and how well your web pages rank with various search engines. The are many ways to keep track of your website's ranking and performance, including manually checking your website position with search engine result pages (SERPs), relying on web traffic statistics tools provided by your website hosting company, free SEO tracking tools readily available on the internet, paid SEO tracking software and Google Analytics.

For beginners at search engine optimization, manually tracking of your website performance and search engine result pages (SERPs) based on your chosen keywords is more beneficial than using free SEO tools or purchasing SEO tracking software to instantly check your webpage ranking on search engines. The manual method is highly recommended for website designers or search engine optimizers new to search engine optimization, because over time it will give you a deeper understanding of the intricacy of search engine optimization techniques. Plus, manually tracking your website's performance and SERPs will give you an invaluable insight into your field of competition, from whom you can learn and mimic by studying their websites and SEO techniques.

Google Analytics is a great SEO tracking tool provided by Google free of charge and it requires that you register for an account with Google. Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic and increase your conversions and profits.

 

Google Analytics - SEO tracking tools, analysis, and reports.

 

Google Adsense - Earn revenue by displaying relevant ads on your site.

 

Webmaster Tool - Upload your sitemap and manage your website.

 

Google Gmail - Free webmail with huge storage capacity. Could be the last internet email account you'll ever need.

 

Plus many other great Google products.